Vodu Nuvo: The Birth of a Brand

Fri, Jan 25, 2013


Location BRANDAID Project
317 Adelaide Street West, Suite 303, Toronto

Event Type Exhibition

Admission Free

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Event: Friday, January 25 | 9am-5pm

Vodu Nuvo: The Birth of a Brand is an example of design in the service of cultural truth. Traditional Haitian artisans collaborate with Canadian design to create a new image for one of the world’s oldest and most misunderstood religions. Designers across several disciplines, from textiles to merchandising, combine to build a collection of products and a brand platform to launch them into global markets. Inspired by the ancient aesthetics of Vodou design, the Vodu Nuvo Collection launched at the famed Selfridge’s & Company in London, UK on September 24, 2012.